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8 Pieces of Content to Share on LinkedIn as a Professional

8PieceOfContentSharing content on LinkedIn makes a user 10 times more likely to access new opportunities. Here are eight ideas for strategic use of content in your successful job search.

Share, Comment and Like

Add relevant documents, pictures, videos and links. Then invite others to engage in discussions around them.

  • Showcase your achievements. Use impressive images, compelling footage and innovative presentations. Demonstrate your expertise in visually impactful ways.
  • Focus on topics that matter the most to you. This is a great way to express your point of view as you illustrate your career strengths.

Join a Conversation

Asking and answering questions are great ways to position yourself as a thought leader within professional circles.

  • Be unselfish. As you converse with others, offer advice and help them find answers. This builds rapport and solidifies long-term relationships.

Participate in Groups

LinkedIn groups are the perfect venues for establishing your network presence and conversing with fellow users about jobs, projects and other common interests.

  • Go to the Groups tab in your navigation menu to find groups. Or use the “Groups You May Like” feature.
  • Consider starting your own group. If you feel passionate about a topic and can’t find an existing group related to it, start your own. Then engage like-minded professionals in dialogue and watch your group grow.

Take Your Network with You

You don’t have to be on LinkedIn to share ideas with your connections.

  • Use your LinkedIn mobile app. For instance, if you’re on NYTimes.com, simply click on the share button. It will automatically upgrade to your LinkedIn network.

Complete Your Profile “Box”

This is the first thing visitors see when they land on your site, so use it to your advantage.

  • Upload a professional photo and create a compelling headline. You have 120 characters to describe yourself and your professional strengths.
  • List your current and at least two past positions. If necessary, break your current position into two or three descriptive components.
  • Include information on your education. One of the primary search tools within LinkedIn can locate people based on where they went to school.
  • Fine tune your “vanity” URL. This enables your profile to show up in search results under your name on all major search engines. For instance, use http://www.linkedin.com/in/johndoe.com.

Use Keywords in Your Summary Content  Section

This is where you have the most flexibility to expand upon your strengths, interests and talents.

  • Avoid industry jargon. Don’t overload your summary with keywords, but use them effectively so they resonate with employers and other key contacts.

Add Connections

Quickly ramp up your visibility by leveraging your existing network. Use these LinkedIn connection channels:

  • Send invitations to connect to existing contacts.
  • Review current and past colleagues and invite them to connect.
  • Find high school and college classmates.
  • Review the People You May Know list.

Provide Timely Status Updates

Linked In is busiest during business hours, so that’s when you should be most visible.

  • Take advantage of LinkedIn Today. This “top news” tool is readily available right inside the network. You can customize news updates by industry and easily share information with your connections.

Research has shown that by sharing content at least once a week, candidates receive access to more job opportunities. If you are looking for jobs in Syracuse NY, contact our team today.


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